Marketing Skills
Organic positioning workshop
Introduction
Having a visually attractive website is important, but it is useless if it is not capable of generating traffic. The vast majority of Internet users are limited to examining only the first pages of search engines, so in order to reach our target audience, it is important to know and use website optimization tools. The sites that are not positioned in the top positions of the SERP become almost non-existent for users, who due to lack of time and saturation by the results, do not go beyond the first pages.
Search Engine Optimization (SEO) is a digital marketing strategy that increases the visibility of the site, thus facilitating the arrival of visits (organic traffic) and, therefore, conversion opportunities.
The objective of any search engine is to offer the most useful results and that are best suited to what the user may need, and for this reason it is important that the SEO expert knows the algorithms that govern said search engines and competes for their permanence in the first positions.
Competences
The general objective of the Organic Positioning Workshop is to provide the student with the necessary knowledge and tools to independently carry out a natural positioning strategy without the need to use paid advertising tools.
The design of the studies has supposed the definition of the general and specific competences that the student body must acquire with the workshop. The design has been governed by principles of integral conception of teaching and its teaching offer has been planned in a way that facilitates student learning. Likewise, its curricular organization meets interdisciplinary criteria, with the purpose that the student acquires the knowledge and skills of his specialization, as a manager in the professional field that corresponds within the specific sector that concerns us.
BC1. Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a specialized context.
BC2. Knowing how to communicate the conclusions, as well as the knowledge and the ultimate reasons that support them, to specialized and non-specialized audiences in a clear and unambiguous way.
BC3. Possess the learning skills that allow them to continue studying in a largely self-directed or autonomous way.
GC1. Being able to identify and solve problems that arise in the context of the tourism sector.
GC2. Knowing how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourist destination.
GC3. Develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organizations and contexts.
SC1. Know the basic concepts related to organic positioning or SEO.
SC2. Learn what a search engine is and how to improve the positioning in the SERPs.
SC3. Understand how the user searches and the importance that each element has for the search engine.
SC4. Know the tools and resources necessary to understand the KPI control metrics and the monitoring of objectives and results.
SC5. Understand the structure of a website and learn to optimize it.
0€
Dates
Soon more information
Duration
Soon more information
Schedule
Soon more information
Requisites
Soon more information
Face-to-face
Soon more information
Certificate
Will be certified by TTS by Amadeus
Goals to achieve
- Train professionals who know the fundamentals of SEO and are able to handle the tools of the discipline.
- Promote knowledge of the operation of search engines to get the best performance possible.Urge the student to work with a current, digital and innovative vision, capable of responding to the demands of a market saturated with information.
Dynamics
The workshop will have a learning methodology based on “learning by doing” so that everything discussed in each training subject can be put into practice. Practical exercises guided by the faculty will be proposed so that the knowledge acquired responds to the real day-to-day needs in the subject matter covered by the workshop.
Teachers will be actively involved in learning to strengthen the bond with students and provide close support in order to resolve doubts and propose scenarios that help students learn to generate ideas “out of the box”.
The delivery of this workshop will be in face-to-face format, with a total of 10 teaching hours, and computers provided by TTS will be available to achieve complete learning and put into practice the examples and practical cases proposed by the faculty.
As a result of the workshop, a practical level test will be carried out to assess the knowledge acquired by the students.
Table of contents
Organic positioning foundation
The basics of SEO will be studied, taking domain and authority into account.
Web technologies foundaments
The structure of the website and the usefulness of the titles, HTML tags and Keywords will be studied.
Differences between SEO and SEM
You will learn the main differences between an organic and paid strategy.
Semantics search and SEO strategies: Keywords Research
The keys to recognize the most relevant Keywords in the sector and those with which it is easier to position yourself will be discussed.
External SEO and Linkbuilding
You will learn the importance of external links, link building and non follow links.
Differences between SEO On-Page and SEO Off-Page
You will work on the internal links of the web and how to make other relevant websites link to our site.
Planned Workshops
Triportation Certifications
Idioma
English