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Marketing Skills

Organic positioning workshop


Having a visually attractive website is important, but it is useless if it is not capable of generating traffic. The vast majority of Internet users are limited to examining only the first pages of search engines, so in order to reach our target audience, it is important to know and use website optimization tools. The sites that are not positioned in the top positions of the SERP become almost non-existent for users, who due to lack of time and saturation by the results, do not go beyond the first pages.

Search Engine Optimization (SEO) is a digital marketing strategy that increases the visibility of the site, thus facilitating the arrival of visits (organic traffic) and, therefore, conversion opportunities.

The objective of any search engine is to offer the most useful results and that are best suited to what the user may need, and for this reason it is important that the SEO expert knows the algorithms that govern said search engines and competes for their permanence in the first positions.


The general objective of the Organic Positioning Workshop is to provide the student with the necessary knowledge and tools to independently carry out a natural positioning strategy without the need to use paid advertising tools.

The design of the studies has supposed the definition of the general and specific competences that the student body must acquire with the workshop. The design has been governed by principles of integral conception of teaching and its teaching offer has been planned in a way that facilitates student learning. Likewise, its curricular organization meets interdisciplinary criteria, with the purpose that the student acquires the knowledge and skills of his specialization, as a manager in the professional field that corresponds within the specific sector that concerns us.



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Will be certified by TTS by Amadeus

Goals to achieve

  • Train professionals who know the fundamentals of SEO and are able to handle the tools of the discipline.
  • Promote knowledge of the operation of search engines to get the best performance possible.Urge the student to work with a current, digital and innovative vision, capable of responding to the demands of a market saturated with information.


The workshop will have a learning methodology based on “learning by doing” so that everything discussed in each training subject can be put into practice. Practical exercises guided by the faculty will be proposed so that the knowledge acquired responds to the real day-to-day needs in the subject matter covered by the workshop.

Teachers will be actively involved in learning to strengthen the bond with students and provide close support in order to resolve doubts and propose scenarios that help students learn to generate ideas “out of the box”.

The delivery of this workshop will be in face-to-face format, with a total of 10 teaching hours, and computers provided by TTS will be available to achieve complete learning and put into practice the examples and practical cases proposed by the faculty.

As a result of the workshop, a practical level test will be carried out to assess the knowledge acquired by the students.

Table of contents

Organic positioning foundation

The basics of SEO will be studied, taking domain and authority into account.

Web technologies foundaments

The structure of the website and the usefulness of the titles, HTML tags and Keywords will be studied.

Differences between SEO and SEM

You will learn the main differences between an organic and paid strategy.

Semantics search and SEO strategies: Keywords Research

The keys to recognize the most relevant Keywords in the sector and those with which it is easier to position yourself will be discussed.

External SEO and Linkbuilding

You will learn the importance of external links, link building and non follow links.

Differences between SEO On-Page and SEO Off-Page

You will work on the internal links of the web and how to make other relevant websites link to our site.

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