Marketing Skills
Hubspot workshop: Inbound marketing
Introduction
Every day we find more and more businesses in the market that compete for customers. Although traditionally the advertiser has been the one who has to go out looking for the client, something completely different is happening today.
Companies now put their cards on the table and must establish strategies capable of capturing the attention of the client, who has numerous options to choose from, providing a differentiated value from that of the competition.
Inbound Marketing is an attraction methodology based on empathy that seeks to seduce the client through a non-intrusive process, starting from the creation of content of interest to them.
This results-oriented digital marketing methodology developed by the founders of HubSpot has gained great relevance in recent years, becoming essential knowledge for professionals who want to train in the field of marketing.
Competences
The general objective of the HubSpot Workshop: inbound marketing is to know the methodology and learn how to develop an inbound marketing strategy to attract the public to your business through the process of attraction, conversion and loyalty using the HubSpot tool.
The design of the studies has supposed the definition of the general and specific competences that the student body must acquire with the workshop. The design has been governed by principles of integral conception of teaching and its teaching offer has been planned in a way that facilitates student learning. Likewise, its curricular organization meets interdisciplinary criteria, with the purpose that the student acquires the knowledge and skills of his specialization, as a manager in the professional field that corresponds within the specific sector that concerns us.
BC1. Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a specialized context.
BC2. Knowing how to communicate the conclusions, as well as the knowledge and the ultimate reasons that support them, to specialized and non-specialized audiences in a clear and unambiguous way.
BC3. Possess the learning skills that allow them to continue studying in a largely self-directed or autonomous way.
GC1. Being able to identify and solve problems that arise in the context of the tourism sector.
GC2. Knowing how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourist destination.
GC3. Develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organizations and contexts.
SC1. Know the basics of the Inbound methodology.
SC2. Being able to develop non-intrusive strategies aimed at attracting leads.
SC3. Being able to collaborate in the strategic planning of a marketing department.
0€
Dates
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Duration
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Schedule
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Requisites
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Face-to-face
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Certificate
Will be certified by TTS by Amadeus
Goals to achieve
- Train the student with the necessary knowledge to be able to interpret the results obtained after the campaigns.
- Promote the initiative of analysis and decision-making based on the management of real useful data.
- Train to establish a cross-sectional profile according to the current labor demand.
Dynamics
The workshop will have a learning methodology based on “learning by doing” so that everything discussed in each training subject can be put into practice. Practical exercises guided by the faculty will be proposed so that the knowledge acquired responds to the real day-to-day needs in the subject matter covered by the workshop.
Teachers will be actively involved in learning to strengthen the bond with students and provide close support in order to resolve doubts and propose scenarios that help students learn to generate ideas “out of the box”.
The delivery of this workshop will be in face-to-face format, with a total of 10 teaching hours, and computers provided by TTS will be available to achieve complete learning and put into practice the examples and practical cases proposed by the faculty.
The dynamics of the Content Plan workshops escape master classes and seek to approach a model of continuous interaction in which each participant can express themselves and feel part of the team. In this way, each person contributes to the generation of ideas and the debates take center stage based on the theme of the workshop in question.
As a result of the workshop, a practical level test will be carried out to assess the knowledge acquired by the students.
Table of contents
Fundamentals of Inbound Marketing
The origin of this methodology and the difference with paid media strategies will be studied, as well as the basic concepts to understand it.
Inbound Methodology
You will learn what it consists of and how to propose a strategy
Attraction Phase
This is the phase in which we establish the profile of the buyer persona and the content strategy.
Conversion Phase
You will learn how to improve lead conversion and qualification.
Sales and loyalty phase
We will study how to close a sale with Inbound Marketing, as well as automation and customer loyalty.
The HubSpot tool
HubSpot will be released as a tool to do Inbound Marketing.
Triportation Certifications
Idioma
English