Social Media positioning workshop
Nowadays, companies are aware of the importance of being present in those channels where their current and potential customers are. One of the channels where it is easiest to segment and identify audiences with common tastes, characteristics and interests are social networks.
A large majority of the population is present in some social network. Social media offers companies a virtual presence and is also a channel where customers can find brands and interact with them quickly, effectively and easily.
One of the most important things are the publications that bring brands to life, a direct communication channel with a low cost (when done organically). It allows to increase the voice and the message when desired and impacts directly the specific audience of interest.
Social networks are just another business channel for companies to attract new customers, but when used correctly, they can achieve a viral effect that can have an exceptional impact.
Companies are already conscious of this technological revolution in which social networks play a major role and many of them already have a clear plan for digital positioning and specialised personnel for its planning and management.
Competences
The overall objective of the Social Media positioning workshop is to provide students with general training on the ways that a company can position itself on the different social networks where there is a business presence.
This workshop provides basic knowledge on how to choose the right social network for each company and how to create a social media strategy.
Once the social networks are chosen, it becomes important to define a strategic plan applied to the client, product or service, identifying the buyer persona and the moment in the customer journey, defining objectives and establishing a plan to be developed.
This channel makes it possible to amplify messages through organic and paid actions, such as influencer marketing or social ad campaigns, as each network has its own internal tool for defining and executing campaigns.
It is also essential to analyse the metrics of each social network based on the objectives, in order to measure the impact achieved and the return on investment in terms of branding, loyalty and sales.
The workshop is an approach to the sector for professionals who wish to learn about the surroundings of social media positioning. This workshop promotes, in particular, the knowledge of key elements in a fundamental business branch, the optimising attitude and the generation of ideas to achieve a proactive profile with basic knowledge on the subject.
The design of the studies has involved the definition of the general and specific competencies that students must acquire through the workshop. The design has been governed by the principles of an integral conception of teaching and its educational offer has been planned in such a way as to facilitate student learning. Likewise, its curricular organisation is based on interdisciplinary criteria, with the aim of the student acquiring the knowledge and competences of his or her specialisation, as a manager in the professional field corresponding to the specific sector in question.
The objectives of this workshop are the following ones:
- To complete the professional profile of students and digital workers in different areas in order to contribute to their interdisciplinarity.
- To promote knowledge of the basic concepts related to corporate social networks.
- To learn how to create and optimise business profiles on social networks.
- To train in this area for a more complete specialisation in specific terms or to constitute a transversal profile in line with the current labour demand.
Basic competences
BC1. To have knowledge that provides a basis or an opportunity to be original in the development and/or application of ideas, often in a specialised context.
BC2. To be able to communicate conclusions, as well as the knowledge and the ultimate reasons behind them, to specialised and non-specialised audiences in a clear and unambiguous way.
BC3. To have learning skills that enable further study in a self-directed or autonomous manner.
General competences
GC1. To be able to identify and solve problems risen in the context of the tourism sector.
GC2. To know how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourism destination.
GC3. To develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organisations and contexts.
Specific competences
SC1. To know the basic concepts related to positioning in social networks.
SC2. To be able to identify the most important social networks for each sector based on the type of clients
SC3. To strengthen a diverse and transversal professional profile with notions of traditional and digital marketing.
SC4. To be able to interpret documents, data and tools related to positioning campaigns.
SC5. To strategically plan and design a content plan according to the type of clients.
Dynamics
The workshop will have a learning methodology based on “learning by doing” so that everything covered in each subject of the training can be put into practice. Practical exercises will be carried out under the guidance of the teaching staff so that the knowledge acquired will respond to the real day-to-day needs of the subjects covered in the workshop.
The teachers will be actively involved in the learning process to strengthen the link with the students and provide support in order to resolve doubts and raise scenarios that contribute to the student learning to generate ideas “out of the box”.
This workshop will be taught in a face-to-face format, with a total of 10 hours of classes, and computers provided by TTS will be available to achieve a complete learning process and to put into practice the examples and case studies presented by the teaching staff.
The dynamics of the Digital Marketing far away from lectures, and seek to approach a model of continuous interaction in which each participant can express themselves and feel part of the team. In this way, each person contributes to the generation of ideas and debates take centre stage, based on the theme of the workshop in question.
As a result of the workshop, a practical level test will be carried out to evaluate the knowledge acquired by the students.
