Hubspot workshop: inbound marketing

10 hours

Hubspot workshop: inbound marketing

Every day we find more and more businesses in the market competing for customers. Although traditionally the advertiser has been the one who has to go out and find the customer, nowadays something completely different is happening.

Companies now lay their cards on the table and must establish strategies capable of capturing the attention of the customer, who has numerous options to choose from, providing a differentiated value from the competition.

Inbound Marketing is a methodology of attraction based on empathy that seeks to seduce the customer through a non-intrusive process, based on the creation of content of interest to them.

This results-oriented digital marketing methodology, developed by the founders of HubSpot, has become highly relevant in recent years and has become an essential knowledge for professionals who want to train in the field of marketing.


The general objective of the HubSpot workshop: inbound marketing, is to know the methodology and to learn how to develop an inbound marketing strategy to attract the public to your business through the process of attraction, conversion and loyalty using the HubSpot tool.

The design of the studies has involved the definition of the general and specific competencies that students must acquire through the workshop. The design has been governed by the principles of an integral conception of teaching and its educational offer has been planned in such a way as to facilitate student learning. Likewise, its curricular organisation is based on interdisciplinary criteria, with the aim of the student acquiring the knowledge and competences of his or her specialisation, as a manager in the professional field corresponding to the specific sector in question.

The objectives of this workshop are the following ones:

  • To provide students with the necessary knowledge to be able to interpret the results obtained after the campaigns.
  • To promote the initiative of analysis and decision making based on the management of real useful data.
  • To train in order to create a transversal profile in accordance with the current labour demand.

Basic competences

    BC1. To have knowledge that provides a basis or an opportunity to be original in the development and/or application of ideas, often in a specialised context.

    BC2. To know how to communicate conclusions, as well as the knowledge and the ultimate reasons behind them, to specialised and non-specialised audiences in a clear and unambiguous way.

    BC3. To have learning skills that enable further study in a self-directed or autonomous manner.

General competences

    GC1. To be able to identify and solve problems risen in the context of the tourism sector.

    GC2. To know how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourism destination.

    GC3. To develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organisations and contexts.

Specific competences

    SC1. To know the basic fundamentals of the Inbound methodology.

    SC2. To be able to develop non-intrusive strategies aimed at attracting leads.

    SC3. To be able to collaborate in the strategic planning of a marketing department.


The workshop will have a learning methodology based on “learning by doing” so that everything covered in each subject of the training can be put into practice. Practical exercises will be carried out under the guidance of the teaching staff so that the knowledge acquired will respond to the real day-to-day needs of the subjects covered in the workshop.

The teachers will be actively involved in the learning process to strengthen the link with the students and provide support in order to resolve doubts and raise scenarios that contribute to the student learning to generate ideas “out of the box”.

This workshop will be taught in a face-to-face format, with a total of 10 hours of classes, and computers provided by TTS will be available to achieve a complete learning process and to put into practice the examples and case studies presented by the teaching staff.

The dynamics of the Content Plan workshops are not based on lectures, but rather on a model of continuous interaction in which each participant can express themselves and feel part of the team. In this way, each person contributes to the generation of ideas and debates take centre stage, based on the theme of the workshop in question.

As a result of the workshop, a practical level test will be carried out to evaluate the knowledge acquired by the students.

Table of contents. What will you learn?

We will study the origin of this methodology and the difference with paid media strategies, as well as the basic concepts to understand it.
You will learn what it consists of and how to set up a strategy.
This is the phase in which we establish the buyer persona profile and the content strategy.
You will learn how to improve conversion and lead qualification.
You will study how to make a sale with Inbound Marketing, as well as automation and customer loyalty.
You will learn about HubSpot as a tool for Inbound Marketing.


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